咖啡癮起或Starbucks Fans今(11)日要光顧就請早，要不然下午請光顧其他咖啡店。還記得4月中旬在美國發生軒然大波的涉嫌歧視黑人的事件，結果釀成公關災難，令品牌形象大受影響。
當然其實事件緣起前線員工的問題。兩名據悉為地產經紀的黑人在美國費城一間Starbucks坐下等朋友，因未購買飲料，前線員工竟報警處理，警方將兩人扣上手扣並被帶回警署。事件引起極大迴響，事後多家Starbucks門外出現圍堵抗議，揚言杯葛，品牌聲譽大受事件影響。
@Starbucks The police were called because these men hadn’t ordered anything. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing. All the other white ppl are wondering why it’s never happened to us when we do the same thing. pic.twitter.com/0U4Pzs55Ci
— Melissa DePino (@missydepino) April 12, 2018
結果引致Starbucks決定於5月29日全美國超過8,000家分店提早關門數小時，向前線員工培訓待客和一視同仁之道與及最新指示。其實，培訓其實何需特意關店來做，說穿了大概只是公關姿態，高調展現對事件的重視，以求挽回品牌信譽吧！
美國做完，就到加拿大啦。今(11)日下午時份全線1,095家在加拿大的Starbucks分店將提早關門，向員工「貫輸」尊重平等價值，確保每位顧客在Starbucks都感到安全和受歡迎。
We believe everyone should be treated with respect & want to ensure everyone in a Starbucks store feels safe & welcome. On 6/11 we will close all Canadian company-operated stores & offices for the afternoon to hold implicit bias & conscious inclusion sessions with our partners. pic.twitter.com/ARyXkgkq1r
— Starbucks Canada (@StarbucksCanada) May 4, 2018
姑勿主要目的是公關還是培訓，在21世紀的今天，任何歧視的確要不得。學華仔話齋，今時今日咁嘅服務態度唔夠架！